EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers spend billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, companies have developed sophisticated detection tactics. This articl

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By setting up conversion tracking, you gain invaluable information into which campaigns are truly driving conversions. This understanding empowers you to optimize your approach, channeling resources tow